Privacy Policy

This Privacy Policy was last updated on January 28, 2021.

What does this Privacy Policy cover?

myHirsutism respects your privacy and is committed to protecting your personal data.  We want to be transparent with you about how we collect and use your personal data in making available our website ( and its content (the “Site”) and tell you about your privacy rights and how the law protects you. 

With that in mind, this document (the “Privacy Policy”)  is designed to describe the following:

  • Who we are and how to contact us.
  • Your rights relating to your personal data.
  • Marketing communications preferences. 
  • What personal data we collect.
  • How we use your personal data and why.
  • What happens when you do not provide necessary personal data?
  • How we use cookies and other tracking technologies.
  • Who we share your personal data with. 
  • How we keep your personal data secure.
  • How long we store your personal data.
  • Our policy on children.
  • Third party links.

This Privacy Policy aims to give you information on how myHirsutism collects and processes your personal data through your use of this Site, including any data you may provide directly to us.

The Privacy Policy is intended to meet our duties of transparency under applicable data protection laws (including the General Data Protection Regulation, or GDPR for short).

We may revise this Privacy Policy from time to time.  We will post any modifications or changes to this Privacy Policy on this page. 

Who we are and how to contact us.

Who we are.

Perla Health Ltd is the ‘controller’ (for the purposes of applicable data protection laws) of your personal data (referred to as either “Perla Health”, “we”, “us” or “our” in this Privacy Policy).

Our registered address is 1st Floor, The Brew Eagle House, 163 City Road, London, United Kingdom, EC1V 1NR.

How to contact us.

You can contact us by emailing:


If you would like to make a complaint regarding this Privacy Policy or our practices in relation to your personal data, please contact us at:

We will reply to your complaint as soon as we can.

If you feel that your complaint has not been adequately resolved, please note that you have the right to contact your local data protection supervisory authority, which for the UK is the Information Commissioner’s Office.

Your rights relating to your personal data. 

Your rights.

By law, you have the right to:

  • Request access to your personal data.  This enables you to receive a copy of the personal data we hold about you, and to check that we are lawfully processing it.
  • Request correction of your personal data.  This enables you to have any incomplete or inaccurate information we hold about you corrected.
  • Request erasure of your personal data.  This enables you to ask us to delete or remove personal data where there is no good reason for us to continue processing it.  You also have the right to ask us to delete or remove your personal data where you have exercised your right to object to processing (see below). 
  • Object to processing of your personal data.  This right exists where we are relying on a Legitimate Interest as the legal basis for our processing, and there is something about your particular situation which makes you want to object to processing on this ground.  You also have the right to object where we are processing your personal data for direct marketing purposes. 
  • Request the restriction of processing of your personal data.  This enables you to ask us to suspend the processing of personal data about you, for example if you want us to establish its accuracy or the reason for processing it.
  • Request the transfer of your personal data.  This enables you to ask us to provide to you, or a third party you have chosen, your personal data in a structured, commonly used, machine-readable format.  Note that this right only applies to automated information which you initially provided consent for us to use or where we used the information to perform a contract with you. 
  • Withdraw your consent.  This right only exists where we are relying on your consent to process your personal data.  If you withdraw your consent, we may not be able to provide you with access to the certain specific functionalities of our Site.  We will advise you if this is the case at the time you withdraw your consent.

How to exercise your rights.

If you want to exercise any of the rights described above, please contact us at:

Typically, you will not have to pay a fee to exercise any of the rights described above.  However, we may charge a reasonable fee if your request is clearly unfounded, repetitive or excessive, or we may refuse to comply with your request in these circumstances.

We may need to request specific information from you to help us confirm your identity and ensure your right to access your personal data (or to exercise any of your other rights).  This is a security measure to ensure that personal data is not disclosed to any person who has no right to receive it.  We may also contact you to ask you for further information in relation to your request to speed up our response.

We try to respond to all legitimate requests within one month.  Occasionally it may take us longer than a month if your request is particularly complex or you have made a number of requests.  In this case, we will notify you and keep you updated.

Marketing communications preferences. 

You can ask us to stop sending you marketing messages at any time by following the opt-out links on any marketing message sent to you.

What personal data we collect. 

Your personal data.

All the personal data we collect about you, both from you and from third parties, is outlined in the table below.

Category of personal dataWhat this means
Identity DataYour full name, age, username, password, and other registration information.
Contact DataYour e-mail address and any other contact information that you provide to us.
Health DataHealth information that you provide to us as part of our ‘Ask the Expert’ service, which may include information or records relating to your medical or health history, laboratory testing results, diagnostic images, and other health related information.
Financial DataBilling information that you provide to us, such as credit card information.
Marketing DataYour preferences in receiving marketing from us and our third parties.
Technical DataInternet protocol (IP) address, your login data, browser type and version, time zone setting and location, browser plug-in types and versions, operating system and platform and other technology on the devices you use to access our Site.

No special categories of personal data.

Other than as described in the table above, we do not collect any ‘special categories of personal data’ about you (this includes details about your race or ethnicity, religious or philosophical beliefs, sex life, sexual orientation, political opinions, trade union membership, information about your health and genetic and biometric data).  We also do not collect any information about criminal convictions and offences.

How we use your personal data and why.

We will only use your personal data for the purposes for which we collected it as described below, unless we reasonably consider that we need to use it for another reason and that reason is compatible with the original purpose. 

If we need to use your personal data for an unrelated purpose, we will update this Privacy Policy and we will explain the legal basis which allows us to do so.

What is our ‘legal basis’ for processing your personal data? 

In respect of each of the purposes for which we use your personal data, we are required to ensure that we have a ‘legal basis’ for that use.  Most commonly, we will rely on one of the following legal bases:

  • Where we need to perform a contract we have entered into with you or take steps that you have asked us to take, for example to provide you access to our Site and its content (“Contractual Necessity”).
  • Where it is necessary for our legitimate interests, and your interests and fundamental rights do not override those interests (“Legitimate Interests”).  More detail about the specific legitimate interests pursued in respect of each purpose we use your personal data for is set out in the table below.
  • Where we need to comply with a legal or regulatory obligation (“Compliance with Law”).
  • Where we have your specific consent to carry out the processing for the purpose in question (“Consent”). 

Generally, we will not rely on your Consent as a legal basis for using your personal data other than in the context of direct marketing communications.

We have set out below, in a table format, the legal bases we rely on in respect of the relevant purposes for which we use your personal data.

PurposeCategories of personal data involvedWhy do we do thisOur legal basis for this use of data
Account creationIdentity DataContact DataTo register you as a new user.Contractual Necessity.
Access to Site and servicesIdentity DataContact DataHealth DataTo provide you access to our Site and related services.Contractual Necessity.
Payments processingIdentity DataContact DataFinancial DataTo process and deliver your order including manage payments, fees and charges.Contractual Necessity.
Fraud PreventionIdentity DataContact DataTechnical DataTo keep our Site, our services and associated systems operational and secure.Legitimate Interests – we have a legitimate interest in ensuring the ongoing security and proper operation of our Site, services and associated IT services and networks.
TroubleshootingTechnical DataTo track issues that might be occurring on our systems.Legitimate Interests – it is in our legitimate interests that we are able to monitor and ensure the proper operation of our Site and associated systems and services.
MarketingIdentity DataContact DataMarketing DataTo keep you informed on our services. Consent.

What happens when you do not provide necessary personal data?

You do not have to provide any of your personal data to us.

Where we need to process your personal data either to comply with law or to perform the terms of a contract we have with you, and you fail to provide that data when requested, we may not be able to perform the contract we have or are trying to enter into with you (for example, to provide you with the functionalities of the Site).

In this case, we may have to stop you using all or part of our Site.

How we use cookies and other tracking technologies.


What are cookies?

We may collect information using ‘cookies’.  Cookies are small data files stored on the hard drive of your computer or mobile device by a website.  We may use both session cookies (which expire once you close your web browser) and persistent cookies (which stay on your computer or mobile device until you delete them) to provide you with a more personal and interactive experience on our Site.

We use two broad categories of cookies:

  • first party cookies, served directly by us to your computer or mobile device;  and
  • third party cookies, which are served by our partners or service providers on our Site.

Cookies we use.

Our Site uses the following types of cookies for the purposes set out below:

Type of cookiePurpose
Essential CookiesThese cookies are essential to provide you with services available through our Site and to enable you to use some of its features.  For example, they allow you to log in to secure areas of our Site and help the content of the pages you request to load quickly. Without these cookies, the services that you have asked for cannot be provided, and we only use these cookies to provide you with those services.
Functionality CookiesThese cookies allow our Site to remember choices you make when you use our Site, such as remembering your language preferences, remembering your login details and remembering the changes you make to parts of our Site which you can customiseThe purpose of these cookies is to provide you with a more personal experience and to avoid you having to re-enter your preferences every time you visit our Site. 
Analytics and Performance CookiesThese cookies are used to collect information about traffic to our Site and how users use our Site. The information gathered via these cookies does not ‘directly’ identify any individual visitor.  However, it may render such visitors indirectly identifiable.  This is because the information collected is typically linked to a pseudonymous identifier associated with the device you use to access our Site.  The information collected is aggregated and anonymous.  We use this information to help operate our Site more efficiently, to gather broad demographic information and to monitor the level of activity on our Site.We use Google Analytics for this purpose.  Google Analytics uses its own cookies.  It is only used to improve how our Site works.  You can find out more information about Google Analytics cookies here
Targeted and advertising cookiesThese cookies track your browsing habits to enable us to show advertising which is more likely to be of interest to you.  These cookies use information about your browsing history to group you with other users who have similar interests.  Based on that information, and with our permission, third party advertisers can place cookies to enable them to show adverts which we think will be relevant to your interests while you are on third party websites.
Social Media CookiesThese cookies are used when you share information using a social media sharing button or ‘like’ button on our Site or you link your account or engage with our content on or through a social networking website such as Facebook or Pinterest.  The social network will record that you have done this.

Disabling cookies.

You can typically remove or reject cookies via your browser settings.  In order to do this, follow the instructions provided by your browser (usually located within the ‘settings’, ‘help’ ‘tools’ or ‘edit’ menu).  Many browsers are set to accept cookies until you change your settings. 

If you do not accept our cookies, you may experience some inconvenience in your use of our Site.  For example, we may not be able to recognise your computer or mobile device, and you may need to log in every time you visit our Site. 

Further information about cookies, including how to see what cookies have been set on your computer or mobile device and how to manage and delete them, visit and

Who we share your personal data with. 

The table below describes who we share your personal data with, what we share and why we share it. 

Some of our external service providers may be based outside the European Economic Area (“Europe”), so their processing of your personal data may involve a transfer of data to countries located outside of Europe.

We will seek to ensure that recipients to whom we provide your personal data hold it subject to appropriate safeguards and controls.  Whenever we transfer your personal data out of Europe, we ensure a similar degree of protection is afforded to it by ensuring at least one of the following safeguards is implemented:

RecipientsCategories of personal data we share.Why we share it
Service ProvidersIdentity DataContact DataHealth DataMarketing DataTechnical DataOur service providers provide us with various services to help us deliver our Site and services to you (for example: mailing list managers, customer support service providers and data hosting services).
Payment processorsIdentity DataContact DataFinancial DataOur payment processors process payments on our behalf.
Professional advisersIdentity DataContact DataOur lawyers, bankers, auditors and insurers and other advisers who provide consultancy, banking, legal, insurance and accounting services.
Public authoritiesIdentity DataContact DataPublic authorities may require reporting of processing activities in certain circumstances.

How we keep your personal data secure.

We have put in place appropriate security measures to prevent your personal data from being accidentally lost, used or accessed in an unauthorised way, altered or disclosed. 

We limit access to your personal data to those employees and other staff who have a business need to have such access.  All such people are subject to a contractual duty of confidentiality.

We have put in place procedures to deal with any actual or suspected personal data breach.  In the event of any such breach, we have systems in place to work with the relevant regulators.  In addition, in certain circumstances (e.g.  where we are legally required to do so) we may notify you of breaches affecting your personal data. 

How long we store your personal data.

We will only retain your personal data for so long as we reasonably need to use it for the purposes set out above (see ‘How we use your personal data and why’), unless a longer retention period is required by law (for example for regulatory purposes). 

Our policy on children.

This Site is not intended for children below the age of 16 and we do not knowingly collect data relating to such children. 

Third party links.

This Site may include links to third-party websites, plug-ins and applications.  Clicking on those links or enabling those connections may allow third parties to collect or share your personal data.  We do not control these third-party websites and are not responsible for their privacy statements.  When you leave our Site, we encourage you to read the privacy policy of every site you visit.